As marketers, we are always looking for the best medium to boost our reach. While online marketing tools offer swift visibility and...

As 2019 flies by, many brands are already looking at seasonal opportunities that the second half of the year can bring, particularly in...

Long story short: If you are not the first search result on Google for your industry's top keywords, then you are missing the...

GIRL POWER. It is the battle cry heard around the world, peaking in recent years through the exposure of various movements through the...

Video is everywhere.With brands clamouring to learn more about what makes the real digital natives aka Gen Z-ers tick (move over...

Once companies dominate their local market, no matter the industry, a plausible source for growth comes from international expansion....

Until recently, the most broadly accepted criteria for identifying influencers has been a quick review of open metrics across influencer...

When I think about Chinese brands, Alibaba and Tencent would immediately spring to mind. Both are eCommerce and internet value-added...

Brands can no longer be focussing on developing their own narratives, but to create the necessary opportunities for consumers to experience

Recently, I ran into one of the top mobile / telco marketing executives in Hong Kong, and got a quick low-down on how the industry has...