Tips for Better Direct Mailing for Brands
As marketers, we are always looking for the best medium to boost our reach. While online marketing tools offer swift visibility and...
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INSIGHTS
5 Innovative Tips for Seasonal Gifting
As 2019 flies by, many brands are already looking at seasonal opportunities that the second half of the year can bring, particularly in...
The world hits search engines 3.5B times a day. Is your SEO placing you at the top?
Long story short: If you are not the first search result on Google for your industry's top keywords, then you are missing the...
Why Girl Power Should Matter to Brands in Asia
GIRL POWER. It is the battle cry heard around the world, peaking in recent years through the exposure of various movements through the...
Made For Each Other: Gen Z & Video
Video is everywhere.With brands clamouring to learn more about what makes the real digital natives aka Gen Z-ers tick (move over...
Benefits of Content Marketing in Global Expansion
Once companies dominate their local market, no matter the industry, a plausible source for growth comes from international expansion....
Identifying the most powerful influencers for your brand, in seconds.
Until recently, the most broadly accepted criteria for identifying influencers has been a quick review of open metrics across influencer...
4 Chinese Brands that You Are or Soon Will be a Customer of
When I think about Chinese brands, Alibaba and Tencent would immediately spring to mind. Both are eCommerce and internet value-added...
Make your SERVICE BUSINESS social media savvy
Brands can no longer be focussing on developing their own narratives, but to create the necessary opportunities for consumers to experience
A Mobile Company will Produce Your Next Favourite Show
Recently, I ran into one of the top mobile / telco marketing executives in Hong Kong, and got a quick low-down on how the industry has...
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