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INSIGHTS


3 Lessons To Learn From Chinese Influencer Marketing
Chinese brands are among the most sophisticated in the world when it comes to adoption of influencer marketing. According to a McKinsey...


Understanding China marketing – on China’s terms
Over the past decade, China's marketers have been at the forefront of innovation and creativity, coming up with some of the most...


Joining Hands with Award-Winning Hong Kong AI Company to Offer WhatsApp-Based Marketing Solutions
Icicle is excited to announce that we are partnering with Clare.AI, an award-winning Hong Kong-based artificial intelligence (AI)...


"Mobile-first" mentality in marketing
The humble little smartphone is now THE most important and personal item we have – ahead of your wallet, laptop, watch and many more. It...
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