3 Lessons To Learn From Chinese Influencer Marketing
Chinese brands are among the most sophisticated in the world when it comes to adoption of influencer marketing. According to a McKinsey...
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INSIGHTS
Understanding China marketing – on China’s terms
Over the past decade, China's marketers have been at the forefront of innovation and creativity, coming up with some of the most...
Joining Hands with Award-Winning Hong Kong AI Company to Offer WhatsApp-Based Marketing Solutions
Icicle is excited to announce that we are partnering with Clare.AI, an award-winning Hong Kong-based artificial intelligence (AI)...
"Mobile-first" mentality in marketing
The humble little smartphone is now THE most important and personal item we have – ahead of your wallet, laptop, watch and many more. It...
How Brands Can Benefit From Hong Kong Government's "D-Biz" Funding Program
As part of the Anti-Epidemic Fund, the HKSAR Government’s Innovation and Technology Commission (ITC) recently announced the Distance...
Brands that show purpose will win the (Earth) day and beyond
Historically, Earth Day represents our collective responsibility towards environment preservation, and this certainly remains an...
Marketing Budget Savings In A Challenging Economy
When the pressure is on to look for savings in all aspects of marketing, one area that is often overlooked is the cost of sourcing,...
Hong Kong: Time For a Fresh Start
I know – this seems like a ridiculous thing to say. Afterall, the COVID-19 virus has taken hold in virtually every corner of the globe....
Tips for Better Direct Mailing for Brands
As marketers, we are always looking for the best medium to boost our reach. While online marketing tools offer swift visibility and...
The ICICLE Residency: Making Space for Creatives
Many of you know ICICLE as a branding and marketing production company with rich experience in new media. Creative talents are our...
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