Chinese brands are among the most sophisticated in the world when it comes to adoption of influencer marketing. According to a McKinsey...

Over the past decade, China's marketers have been at the forefront of innovation and creativity, coming up with some of the most...

Icicle is excited to announce that we are partnering with Clare.AI, an award-winning Hong Kong-based artificial intelligence (AI)...

The humble little smartphone is now THE most important and personal item we have – ahead of your wallet, laptop, watch and many more. It...

As part of the Anti-Epidemic Fund, the HKSAR Government’s Innovation and Technology Commission (ITC) recently announced the Distance...

Historically, Earth Day represents our collective responsibility towards environment preservation, and this certainly remains an...

When the pressure is on to look for savings in all aspects of marketing, one area that is often overlooked is the cost of sourcing,...

I know – this seems like a ridiculous thing to say. Afterall, the COVID-19 virus has taken hold in virtually every corner of the globe....

As marketers, we are always looking for the best medium to boost our reach. While online marketing tools offer swift visibility and...

Many of you know ICICLE as a branding and marketing production company with rich experience in new media. Creative talents are our...