ADAPTING BRAND ASSETS TO COMPETE GLOBALLY
Josephine Cheung presented at SmartHK Conference in Cheungdu, China on 13th May 2016. [Contents adapted from her presentation] These...
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INSIGHTS
TOP 3 TRENDS AND OPPORTUNITIES IN SENSORY BRANDING FROM EUROPEAN TRADE FAIRS
The Icicle Team has just returned from a whirlwind and productive visit to European cities gathering the latest trends and innovations in...
WHAT TO DO WITH MARKETING FOLLOWING CHINA’S BLACK MONDAY?
What has the recent stock market meltdown got to do with us, being marketers and makers? The recent turmoil in Chinese stock markets...
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FIVE STAGES OF SUSTAINABLE BRAND EXPERIENCE
Brands can no longer rely on massive ad campaigns alone to convert increasingly tech-savvy and knowledgable consumers. The conventional...
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