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INNOVATION &NEWS IN MARKETING ACTIVATION – SEPTEMBER 2013

  • Sep 10, 2013
  • 1 min read

TECHNOLOGY Online Platform reduces artwork costs -

Clients can expect dramatic savings in artwork costs by opting into our innovative Online Editor offer, a real time collaborative platform that allows clients to review, comment, approve and edit their artwork online without having specialized skills and software. To learn more, please speak to your account manager at Icicle or email us at info@iciclegroup.com.

PRINT Colour Management

is the answer to

brand consistency

Brands no longer have to rely on the human eye to judge the accuracy of the reproduction of brand visuals and logos. Icicle is implementing technology-driven colour management programmes to tackle the challenge. Compliance is objectively measured, monitored and guaranteed. The proven method enhances consistency, reduces subjective disputes in the workflow, and delivers better performance of colours and image standards for brand conscious clients. To learn more, please speak to your account manager at Icicle or email us at info@iciclegroup.com

PEOPLE

Icicle’s CEO Bonnie Chan’s

feature on SCMP


 
 
 

6 Comments


Angus Cox
Angus Cox
3 days ago

This post is such a great reminder of how innovation in marketing — whether through real-time collaboration tools or technology-driven colour management — has always been about removing guesswork and improving consistency. The Online Editor concept was truly ahead of its time, making brand workflows smoother without needing specialist software. It's interesting how these same principles apply to academic work too. Just as brands need precision and clarity in their messaging, students need the same in their assignments. I've personally found that using a reliable Assignment Writing Service UK helped me structure my work more professionally and meet deadlines without compromising quality. Much like Icicle's approach to reducing errors and boosting brand standards, having the right support system in place…

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Harry Blake
Harry Blake
Oct 28, 2025

The post on Innovation & News in Marketing Activation – September 2013 highlights how creativity and timely strategies can make a big difference in communication. It reminded me how important clarity and precision are in academic work too. Recently, I got an assignment at my university and needed expert guidance to meet the deadline. That’s when I found Academic Editors, who helped with Scientific paper language editing and made my work more polished and professional. Their support really improved my final submission.

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Bradley Sheppard
Bradley Sheppard
Oct 28, 2025

Keeping up with marketing innovation means flawlessly activating your message. My book on market trends needed that modern visibility, so I prioritized strong social media book promotion. Whitewolf Publishers provided the masterful, strategic curation that ensured my complex content was effectively presented across all the key digital channels.


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Emily Lord
Emily Lord
Oct 28, 2025

New innovations in marketing demand flawless execution, much like publishing vital health research. My clinical findings required the highest credibility. I relied on specialized Medical Journal Publication Services. Journal Publishing Service delivered the masterful curation and preparation that ensured my complex paper achieved the necessary authority.

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Mona Spiers
Mona Spiers
Oct 27, 2025

I found the post on SV Vision’s marketing innovations really interesting it’s impressive how they keep up with changing trends. For students, online course help can make a similar difference, guiding them through tricky topics and keeping learning on track. Just like smart marketing strategies make campaigns more effective, the right support makes studying smoother and more rewarding.

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