ADAPTING BRAND ASSETS TO COMPETE GLOBALLY
Josephine Cheung presented at SmartHK Conference in Cheungdu, China on 13th May 2016. [Contents adapted from her presentation] These...
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INSIGHTS
9 ESSENTIAL CONSIDERATIONS FOR YOUR BRAND PACKAGING
Packaging is one of the most effective brand marketing tools, not only does it have practical value, it also offers a unique way to Build...
BUY ME, OPEN ME, EXPERIENCE ME - I AM A BOX, A BEAUTIFUL BOX.
Buy me, Open me, Experience me - I am a box, a beautiful box. The reason why we are in love with our creative production is because we...
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