ADAPTING BRAND ASSETS TO COMPETE GLOBALLYJosephine Cheung presented at SmartHK Conference in Cheungdu, China on 13th May 2016. [Contents adapted from her presentation] These...
WHAT TO DO WITH MARKETING FOLLOWING CHINA’S BLACK MONDAY?What has the recent stock market meltdown got to do with us, being marketers and makers? The recent turmoil in Chinese stock markets...
