Edward Pang, graduated from marketing communication class and holds bachelor of advertising and master of communication from PKU. He is responsible for CCTV advertising center’s major customer service, TV drama and variety advertising business, joined BYD Co., Ltd. in 2016, has been responsible for the group brand strategic planning, TV and new media promotion work. He is currently the Vice President of New Media of BYD Group. And he is passionate about branding and cross-border marketing.

 

中文：

庞博，所谓的营销传播科班出身，PKU广告学学士、传播学硕士，曾负责CCTV广告中心的大客户服务、电视剧和综艺广告经营工作，2016年加入比亚迪股份有限公司，先后负责集团品牌战略规划、电视和新媒体的推广工作，现任比亚迪集团新媒体副总监，对品牌跨界营销充满热情