VIDEO LEADS THE WAY IN CONTENT MARKETING

It is almost a recognisable fact that video will rule the world of content marketing in the foreseeable

future. For the few sceptics out there, here are some numbers to prove that you may well be wrong.

1. Youtube has repeatedly been ranked among the top three most popular websites with more than 1 billion unique users visiting the site every month, and over 6 billion hours of video watched on its platform.

2. Some 58% of B2B marketers plan to increase their content marketing budget in 2015, while Over 70% of B2B marketers said they were producing more content in 2014 compared to one year ago1.

3. By 2017, Nielsen predicts video will account for 69% of all consumer internet traffic.

4. 73% of consumers are more likely to make a purchase after watching a video.

In a world where brands are vying for clicks and eyeballs, it is easier said than done to produce videos that will capture consumers’ attention. However, the influence of video is too powerful to ignore. It is therefore important for retailers to identify consumer patterns and behaviours when choosing what to click and what to watch.

If you think your product or idea is too complex to highlight in a simple and engaging video, you need a good scriptwriter to help you tell the story. The below video about the Homeless World Cup in Hong Kong shows how football changes lives.

Or if you need to explain a topic, you should consider using animation and illustrations. Ever wonder what exactly Icicle does? Watch this video and you will see how animation makes it much easier to understand complex topics.

An experienced and talented producer would provide expertise in both crafting and getting across a message that is not only visually appealing but can also capture the minds of viewers.

1 B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends - North America report